Learn About Our Approach
The Truth.
Written by Brian Mercer   
Friday, 29 May 2015

I have to admit the on-going pumping of ETF's by penniless "financial writers" is getting old. Buy ETF's they say and save on fees. Of course everyone wants to save on fees, no? Of course what they always omit is a very important yet simple fact. That fact being 100% of all ETF's, underperform their corresponding index. Why? Well, the ETF is the index, minus the ETF fee, which means they will generate index returns less the fee. I'll bet we won't be hearing them expose that simple truth, any time soon.


TSX to Awaken
Set to Outperform
Written by Brian Mercer   
Friday, 20 March 2015

At times it seems as if the TSX has been left out of this on-going bull market in stocks.  Four years ago the TSX was at 14,330.  Currently it is 14,930, an increase of only 4.1% in that time period.  The good news is that the leaders of a bull market in the late stages are cyclical stocks.  This bodes well going forward as material and energy should lead in the future which will make it feel like the TSX is finally participating in growth (think U.S.) other markets have experienced in the last several years.

Have Faith!


TSX High
Bullish View
Written by Brian Mercer   
Friday, 27 February 2015
From a technical standpoint, the TSX looks ready to break-out and test all-time highs at 15,685. Should the TSX close above 15,350 the assault on the high is underway. Look for late cycle stacks (materials and energy) to lead the way. Only a break down below 14,000 would make us change our long-term bullish view of this lagging market.
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